Under the slogan "Sharing Wine Culture" and from the Vivanco Family's passion for sharing their knowledge, this activity is designed for visitors to enjoy a unique vision of wine culture and live a complete and exclusive experience in which they will discover the best wine museum in the world and a 21st century winery surrounded by vineyards."
About the winery
Vivanco FAMILYs passion for wine gave life in 2004 to the Vivanco Museum of Wine Culture (UNWTO's best wine museum in the world) and the family's spirit of INNOVATION takes shape in a WINERY, where UNIQUE WINES are made with respect and utmost attention to detail and to our beloved RIOJA region.
Since 1915, and for four generations, the Vivanco FAMILY has been exclusively dedicated to grape growing and winemaking. The family's PASSION for wine gave life in 2004 to the Vivanco Museum of Wine Culture (UNWTO's best wine museum in the world) a place to meaningfully EXPERIENCE and engage in wine CULTURE. The family's spirit of INNOVATION takes shape in a WINERY outfitted with the latest technology, where wines are made with respect and utmost attention to detail. The family’s continuous strive for excellence shines through our UNIQUE WINES, sourced exclusively from the 450 ha. (1,110 acres) of FAMILY-OWNED VINEYARDS. Wines that represent the true expression of the TERROIR and NATIVE VARIETIES of Rioja, a region full of curiosities.