Rioja at Prowein 2024

Decoding Diversity

Practical information:

  • Prowein 2024
  • Sunday 10th March – Tuesday 12th March
  • Düsseldorf, Germany
  • Hall 11 / E06

Join us at Prowein 2024, the world’s premier trade fair for wine and spirits, where our central theme “Decoding Diversity” will take center stage. Immerse yourself in the rich array of wine styles, grape varieties, and terroir nuances at our complimentary tasting zone featuring an eclectic selection of 126 wines. Expand your expertise with our 12 tasting seminars led by internationally renowned wine experts such as Almudena Alberca MW, Mike Best MW, Ferran Centelles, Elizabeth Gabay MW, Jamie Goode, Jonas Tofterup MW, and more.

Sunday 10th march

Time: 10:00 – 11:00
Title: Decoding Rioja’s red varieties
Speaker: Peter Arijs
Description: A fun and educational blind tasting to discover the red grape varieties of Rioja and some surprising monovarietal wines.

Time: 12:00 – 13:00
Title: Excellence in Rioja whites
Speaker: Jonas Tofterup MW
Description: Jonas Tofterup MW tells us why white Rioja wines are making a comeback in style, rivaling the best white wines of the world.

Time: 14:00 – 15:00
Title: Premium pink Rioja
Speaker: Elizabeth Gabay MW
Description: Rosé wine specialist Elizabeth Gabay MW compiled 20 top-scoring Rioja rosados in her recent premium rosé report. Come to discover and taste some of them.

Time: 15:00 – 16:00
Title: Decoding Rioja’s Diversity
Speaker: Peter Arijs
Description: Understand Rioja’s wine styles, labeling terms, grape varieties and terroir nuances through a selection of high-quality wines showcasing the rich diversity of Rioja.
Remark: This seminar takes place at the ICEX – Wines of Spain stand (Hall 11 / H07), next to the Rioja stand

Time: 16:00 – 17:00
Title: Decoding Rioja Alavesa
Speaker: Almudena Alberca MW
Description: Almudena Alberca MW takes us to the limestone slopes of the Sierra de Cantabria and some of the key villages in Rioja Alavesa.

Monday 11th March

Time: 10:00 – 11:00
Title: Why Rioja is key to any buyer
Speaker: Mike Best MW
Description: Wine buyer and Master of Wine Mike Best shows us how to build an attractive and contemporary portfolio based on the different wine styles of Rioja.

Time: 12:00 – 13:00
Title: Sustainability trends in Rioja
Speaker: Jamie Goode
Description: Acclaimed wine author Jamie Goode has the scoop on regenerative viticulture and sustainable winemaking projects in Rioja.

Time: 14:00 – 15:00
Title: Rioja´s unique vineyard sites
Speaker: Ferran Centelles
Description: Sommelier and wine writer Ferran Centelles tastes us through some of the best single vineyard wines of Rioja.

Time: 16:00 – 17:00
Title: Decoding Rioja Oriental
Speaker: Thomas Götz
Description: Wine writer and Rioja educator Thomas Götz gives us a taste of Rioja Oriental with its bustling Garnachas and other hidden gems.

Tuesday 12th March

Time: 10:00 – 11:00
Title: Decoding Rioja Alta
Speaker: Yvonne Heistermann
Description: Sommeliere and Rioja educator Yvonne Heisterman deep dives into the diversity and excellence of Rioja Alta.

Time: 12:00 – 13:00
Title: Decoding Rioja’s white varieties
Speaker: Peter Arijs
Description: A fun and educational blind tasting to discover the white grape varieties of Rioja and some surprising monovarietal wines.

Time: 14:00 – 15:00
Title: Mastering Rioja ageing
Speaker: Peter Arijs
Description: Learn how the Rioja Reserva and Gran Reserva categories offer a unique opportunity to sell matured ready-to-drink wines.

No preregistration required. Seating is on a first-come, first-served basis. Please arrive 15 minutes early to ensure you secure a seat.