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LURCE is the name of our wines. It is what we are, it is the know-how, the enthusiasm that the Escudero family seeks to transmit in every wine, their passion and deep roots in a land. Bodegas y Viñedos Ilurce is a winery established in 1940, in the D.O. Ca. Rioja (Qualified Denomination of Origin) in the eastern Rioja. As the fourth generation in a line of growers with an authentic treasure – sixty hectares of exceptional vineyards, with terroirs of very old vines – we have to give thanks to this land every day. Land as the source of wines which are lovingly tended from the moment the grapes begin to appear on the vine.

Bodegas y Viñedos Ilurce is a family company founded by grandfather Amador Escudero Perez in 1940, after the Spanish Civil War, when he bought a winery located in Alfaro (La Rioja). But, in fact, the origin is the great grandfather (Juan Escudero) who was cultivating vineyards and making wine in 1850, in a village called Grávalos (La Rioja). In the old winery 3 generations (the grandfather, our father Amador Escudero Abad and us) have been making wines until 2010.

In 1994 our father, Amador Escudero Abad, created the brand ILURCE making young red and rosé wines. In 2000, we start to lay down wine in barrels, so the first Ilurce crianza wine (2000 vintage) was born in 2003. In those years, we started to export wines, so we need more facilities and our winery became small.

In 2010, the Escudero Carra family started to make wine in a new winery, just built to develop new projects, new activities, … but without forgetting that the most important is our vineyards and the know-how inherited from our ancestors.

You are invited to meet our winery. You can know the secrets of 4 generations of the same family taking care vineyards and making Rioja wines. As well, you can taste and buy our wines.

The normal visit consists on discover the way of grapes from the moment they arrive to the winery to the the end of the process. Finally, you can taste all our wines. The visit last around one hour and a half.

We can provide visits in English. You should ask for information, prices and availability in our phone number or email (